what…17 years later? My first real exposure to the WorldWideWeb or the Information Super Highway (yes, youngin’s, that’s what it was called in its early daze), was when I was working for the L.A. outpost of NW Ayer – back when there were a bunch of individual agencies – not the six or eight behemoths that exist today. Anyway, back in 1992, we had a P&G client – you know the one – Mom is a hero because she gives her kids that neon orange potion that masquerades as orange juice. Well, P&G thought there might be something to this WWW thing after all. Maybe there is a future where millions of people can express themselves simultaneously in real-time and information can just flow. No one knew what it would eventually become, but we all thought we were so cool just to utter those three W’s. We ended up developing a silly game for our P&G client and launching their first website. It was all so simple back then. Which brings me to today – sitting by the pool at a posh resort, downloading sales reports, tweeting about new iphone apps, catching up with old friends via Facebook, my son playing his favorite apps, writing this blog, taking a call or two – all from a device smaller than a well-worn paperback. I know I’ve said it many times before, but I am still amazed by all of this! Cara
what…17 years later? My first real exposure to the WorldWideWeb or the Information Super Highway (yes, youngin’s, that’s what it was called in its early daze), was when I was working for the L.A. outpost of NW Ayer – back when there were a bunch of individual agencies – not the six or eight behemoths that exist today. Anyway, back in 1992, we had a P&G client – you know the one – Mom is a hero because she gives her kids that neon orange potion that masquerades as orange juice. Well, P&G thought there might be something to this WWW thing after all. Maybe there is a future where millions of people can express themselves simultaneously in real-time and information can just flow. No one knew what it would eventually become, but we all thought we were so cool just to utter those three W’s. We ended up developing a silly game for our P&G client and launching their first website. It was all so simple back then. Which brings me to today – sitting by the pool at a posh resort, downloading sales reports, tweeting about new iphone apps, catching up with old friends via Facebook, my son playing his favorite apps, writing this blog, taking a call or two – all from a device smaller than a well-worn paperback. I know I’ve said it many times before, but I am still amazed by all of this! Cara
